An introduction to the world of Loan Officer.

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Three Parts of Every Successful Loan Officer Marketing Letter

As more and more technology becomes available, it seems that many loan officers have forgotten how to write an effective marketing letter.  And if you haven’t written one in the past six months, you are leaving money on the table.  A well-written loan officer marketing letter sent to your database of past customers can produce almost immediately results.

If you include the following three parts in ever loan officer marketing letter that you write from now on, you will gets leads.  And that’s what you are ultimately after: leads becoming loans, loans becoming larger commission checks.

1.  A Powerful Headline.  Yes, you will put a headline in your letter.  Why?  Because headlines have been proven to work in a letter.  And don’t just plop down any old boring headline like, “Hello From Your Friendly Mortgage Professional!”  Your letter won’t get read.

The headline needs to have a hook.  It needs to give the reader a very good reason to finish reading the letter.  A great headline would be, “I Just Saved Jack $586 A Month On His Mortgage Payment – Let Me Tell You How!”  You would then explain how you helped Jack by refinancing his existing mortgage.  This takes us to the second important part of every loan officer marketing letter…

2.  Tell A Story.  Do not hit your customers and prospects over the head with a sales pitch. Their guard will go up and your letter will quickly find its way to the trash.  You need a more subtle approach.  You do this by tailoring a story to what you are marketing for.

You have already seen the refinance example above.  Are you looking for first time homeowners?  Tell a story about a young couple who came into your officer looking to buy a home and how you helped them.  Real estate investors?  Tell a story about a misguided but ambitious customer of yours who came in after listening to a few Carleton Sheets CDs and how you educated him on the realities of real estate investing.  You get the picture.  And finally, the third important part of every loan officer marketing letter…

3.  A Powerful Post Script.  Besides the headline, your postscript or P.S. will get the most eyeballs.  Many people actually read the headline and the post script first before deciding on whether or not to read the entire letter.  Don’t make it a weak P.S.  Restate the purpose of your marketing letter and tell them what you want them to do next.

Using the refinance example above, a strong postscript would be, “Helping Jack has shown me that I may have other customers who could save money on their mortgage payments as well.  Please call me at 555-555-5555 so that we can re-evaluate your financing situation and see if you can save money too!”

We would like you to leisurely go through this article on Loan Officer to get the real impact of the article. Loan Officer is a topic that has to be read clearly to be understood.

Writing an effective loan officer marketing letter is not a difficult task if you remember to include a powerful headline and postscript, and tell a story that  is related to what action you are looking for.  You don’t have to be Shakespeare to write a marketing letter, but you do have to write.  So I suggest using these guidelines to come up with several different marketing letters and see the results for yourself.

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Three Keys to a Successful Loan Officer Marketing Campaign

I’ve seen way too many marketing dollars being thrown away by ineffective marketing campaigns.  The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads.  If you marketing campaign is not generating leads and sales, you need to reevaluate if you should even be doing it.

The sad thing is that running a successful marketing campaign is a rather simple process if you know the three most important elements of every effective campaign.

Key #1: Must Be Specific.  A good campaign is targeted to a very specific potential customer.  Your marketing efforts should not be directed to a broad, vague customer.  Your response rate is going to be horrible because you’re not able to connect deep enough with your prospects.  So instead of a trying to target “people that need to refinance”, you are going to target “people that need to refinance that are over 55 years of age, who own a second home and are self-employed.”  Being specific is powerful because you’re able to tailor your marketing piece in a way that best connects with a  larger percent of your target group.

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Key #2: Must Be Measurable.  A good campaign keeps track of all the important details, including response rate in the end expenses associated with running the campaign.  You can’t possibly tell how successful a marketing campaign is without going over the numbers.  How much did it cost to run the ad?  How much did I pay in postage to send out the 1200 mail pieces?  How many people responded?  Not only is being measurable going to help you in determining whether or not a campaign is successful, it also guides you in improving your future marketing campaigns.  You can make adjustments in your marketing piece and see whether or not it helps or hurts your response rate. You keep what helps your response rate and drop what hurts it.

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Key #3: Must Have Strong Call to Action.  A good campaign tells the prospect exactly what you want him or her to do next.  Not having a strong call to action can destroy what would have been an awesome campaign.  You need to be blunt.  And don’t assume anything.  Don’t assume the prospect will call your number if they would like a copy of your free report.  Tell them directly, “Call me today to get your copy of my free report!”  You’d be absolutely amazed at how just adding that one phrase can totally change the response rate of your campaign.  Make sure that every one of your marketing campaigns has a strong call to action.

Following these three keys will give you a strong foundation for your future marketing campaigns. Not only that but it also saves you thousands of dollars in marketing expenses because you will discontinue running campaigns that cost you money.  To ensure that you have successful and profitable marketing campaigns, just remember to make sure that it is specific, that is measurable, and that it has a strong call to action.

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Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter

Now that we think about it, Loan Officer are not actually that difficult a topic to write about. Just looking at the word, ideas form in people’s minds about the meaning and usage of Loan Officer.

Because of its many benefits, there is no legitimate reason why every mortgage professional shouldn’t be using an e-mail newsletter as a marketing strategy.  We all know that the money is in the list, and here are three reasons why creating and maintaining an e-mail newsletter can help you generate extra mortgage leads each month.

The first immediate reason why you should have an e-mail newsletter is the extremely low cost needed to deliver your marketing message.  For example, how much would it cost to send your request for referrals to 1000 former customers via direct mail, as opposed to e-mail?  The postage alone in the direct-mail method will cost you almost four hundred dollars, not to mention the expenses for letterhead, envelopes, ink, etc. Using the same numbers, if you did this each month, you would save $4680 in postage fees alone!  The only real fees associated with e-mail newsletter marketing is the autoresponder service, which handles your list management and e-mail broadcasting.  This runs about $20 a month.

The second reason why mortgage professionals should have an e-mail newsletter is because of the amount of time saved through automation.  How long would it take you to prepare 1000 mail pieces?  This includes printing, folding and stuffing them into the envelope, sealing the envelope, printing or writing the address on the envelope, applying the appropriate amount of postage, etc.  It would take several hours to several days before those thousand mail pieces were ready to mail out.  Now compare that to the time it takes to write and send an e-mail out to a thousand individuals.  Think about the time you would save over the course of a year.

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The third reason why e-mail newsletters are an effective form of marketing for loan officers is that it allows you to contact your customers more frequently.  Because of the time and costs involved, connecting with your customers more than once a month using direct-mail is just not realistic.  But some researchers believe that the ideal amount of marketing contact is once a week.  So what can you do?  You create and run an e-mail newsletter.  It helps you create a stronger bond with your customers by allowing you the opportunity to contact them on a weekly basis.

If you are looking for an effective and low-cost way of keeping in contact with your former customers, there is no better way than by using an e-mail newsletter.  The amount of time that is saved because of automation will allow you more time to focus on selling your loans, and your weekly contact will help solidify yourself in the minds of your customers.

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All you needed to know, and will need to know on affiliate marketing is found in the following article. Don’t hesitate to start reading.

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Location, Location, Location:

We have omitted irrelevant information from this composition on affiliate marketing as we though that unnecessary information may make the reader bored of reading the composition.

Where to position your free reports in your site to promote your affiliate products

There are so many ways to promote products in the marketing affiliate world. Some marketers have even gone to the extent of establishing ridiculous and weird promotional strategies for their products. Although it might be true that these strategies work, for the better part, to successfully promote in the affiliate marketing world need not be that extreme. All you need are to establish the right kinds of non-extremist strategies of promoting, push through with them, and you will soon have success at the tips of your fingers.

It is an established fact that affiliate marketers do not sell as much by trying to convince prospective buyers to purchase your product just once. Affiliate marketing finds its success in follow-ups and consistent promotions, and what better way to do this than free reports?

Prospects subscribe to your free reports due to the following reasons: first, is that before subscribing, they aren’t exactly sure if they want the product just yet, however, they might consider buying if they found something about the product that would be of benefit to them; and second, is that they are planning to buy the product, however, they want to know more about it before they do. Either way, your free reports have goals, and those are to promote your product and convince your prospects to buy them.

This might lead you to think that by making your free reports, you should focus on the content and nothing more. However, the positions of your free reports on your affiliate marketing sites are just as important as the content. Of what use would the content of your free reports be if your prospects have no means of getting to them? The strategies you employ in positioning your free reports should be as extensive as the strategies you employ in making them. This article will guide you through the most strategic places for you to position your free reports on your affiliate marketing site.

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POSITION YOUR FREE REPORTS AT THE UPPER PART OF YOUR PAGE

Prospects have the tendency to be impatient, and if they have to get to the bottom of a page before they could have access to your free reports, you might as well say goodbye to future profits. Place your reports where your prospect buyers can easily see them. Anywhere on the upper part of the page is fine, however, many would suggest that placing free reports on the upper left part of a page is more conspicuous. Place your free reports where they can easily be seen, but aren’t too distracting (too much distraction might make your prospects hate your site and lead them to never come back).

POSITION YOUR FREE REPORTS AT STRATEGIC LOCATIONS IN YOUR ARTICLES

Even if you are a stranger in the world of affiliate marketing, once you are through with this article, you will no longer have to consider yourself to be a stranger in it!

Take note of the word “strategic.” Strategic does not include placing links to your free reports at every end of your sentences. Placing 3-5 links to your free reports throughout a 500-word article should be good enough. Make sure your links also fit well. It would be such a waste of a good article and good free reports if you don’t know how to position them. Position links to your free reports in a consistent but not bothersome manner. Consistency is good for the impatient prospective buyers, however too much of it might just piss him or her off.

PROVIDE LINKS TO YOUR FREE REPORTS ON YOUR CONTACT US PAGE

Some would say “no” to this, but if you do this correctly, there’s absolutely nothing wrong with it. The main objective of a “contact us” page is to contact the affiliate marketer. However, it wouldn’t do any harm to place a little link that would provide means for the affiliate marketer to contact the prospective buyers through free reports. If you do decide to place links to your free reports in your Contact Us page, remember what the page is made for. Never ever forget, or you might risk chasing prospective buyers away.

The facts on affiliate marketing mentioned here have a consequential impact on your understanding on affiliate marketing. This is because these facts are the basic and important points about affiliate marketing.

Give yourself a momentary pause while reading what there is to read here on affiliate marketing. Use this pause to reflect on what you have so far written on affiliate marketing.

Positioning your free reports throughout your affiliate marketing site is all about strategy. Location, location, location. Too little of those powerful links might lead to your prospect buyers to simply overlook them, and too much might lead them to simply run away and never come back. So strategize, and strategize well.

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What to highlight in free reports to increase your sales in affiliate marketing

Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.

Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren’t interested to know. Highlighting the right things will eventually make your prospects say “yes” to your products.

We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.

But it wouldn’t hurt to constantly remind them of what they are missing out on, and what they can gain if they buy your product. Just remember to repackage the benefits you highlight once in a while, for no one likes reading the same things over and over again. Lastly, remember that although more benefits mean increased sales, don’t overdo and exaggerate.

Next, you might want to INCLUDE TESTIMONIALS in your free reports. Your prospects need to be reminded that your products can make real people happy, and that it can make them happy, too. Highlight testimonials you feel your prospects can relate most to. Again, no one likes to read the same things over and over again, and so vary the testimonials you place on your free reports. Another mistake affiliate marketers do with their free reports is that they bombard it with too many testimonials, especially if the product is worth testifying for. Highlighting 3-5 testimonials per free report is good enough.

Prospects sign up for free reports because they want to know more about the product, so HIGHLIGHT ANY DEVELOPMENTS ON YOUR PRODUCT in your free reports. Highlight any upgrades your products might have recently experienced, recent findings regarding the features and benefits of the products, and reviews reputable people, groups, and organizations have made on your product. Again, be varied. You’ll never know what developments will catch the eye of your prospects, and bring you the increase in sales you have always wanted.

However, knowing what to put in your free reports is not enough. Your reports should contain certain characteristics that would turn your prospective buyers into buyers. If you want more sales than just a meager month’s worth of groceries and bills, then you should also take note of the following characteristics your reports should have in order to optimize sales.

USE AN ACTIVE VOICE. Tell your prospects what to do, not what they can do. Instead of saying “If you buy this product now, (benefits here),” say “Buy this product now and (benefits here).” This little change can make a lot of difference in your sales. Just make sure you place your commands at the right places.

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ADD A LITTLE “SPUNK.” Make your prospects love the things you put in your free reports. Make them laugh, cry, or think. A lot of the right attitude can go a long way, and your prospects are smart enough to determine attitude, even if it’s written. If you make them feel good enough about reading about your product, you might finally get that increased sales you have been longing for.

BE FOCUSED. Do not write about search-engine optimization when you are promoting your products. That also goes for writing about multiple products in one report. Focus on one product only, and make your free reports in such a way that would make your prospects focus on buying your product.

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Free reports, again, are one of the best ways to increase your sales, that is, if done correctly. Remember that the goal of free reports is to convince your prospects that your products are what they need or want. If you have to, put yourself in your prospects’ shoes, and focus on what they might like to see in the free reports. Combine that with the tips named in this article, and voila! You have your own recipe for increased sales through free reports.

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Products Make the Affiliate Marketing World Go Round:

How to choose the products to promote.

Affiliate Marketing has become a relatively easy and convenient way of earning money, thus, attracting quite a number of followers. For those who are new to the business, they have quite a lot to learn before they get to reap the bigger fruits of affiliate marketing. In fact, there’s so much to learn, it is quite difficult to focus on where and how to start on your own affiliate marketing venture.

The focal point of affiliate marketing, or of any business enterprise for that matter, is the product. No exchange ever happens if there is no product involved. For those who are new to affiliate marketing, choosing a product to promote might make their head spin like crazy.

The following tips regarding what kinds of products an affiliate marketer should promote are perfect for beginners. For those who are more experience in affiliate marketing, however, do not fret. You might also get a few tips from this article (or this article might just confirm what you already know, which isn’t all that bad, either).

The first step in choosing a product to promote using affiliate marketing is not being too specific just yet. Focus on a certain group of products you might find interesting enough to sell, and soon, we’ll get to the part where you choose the specifics of what you’ll be promoting.

For starters, CHOOSE A TYPE OF PRODUCT YOU BELIEVE IN. Promoting in itself is a great task, perhaps, the main focus of all your affiliate marketing activities. For those who aren’t exactly experts at promoting just yet, you might have to rely on your belief of the product above anything else—the more you believe in the benefits your products have to offer, the easier it would be to promote them. Anyway, if you, a real human being, find your product good enough, you might discover that other human beings find it good enough, too.

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For those who are simply starting out, you might find it easier to PROMOTE A PRODUCT THAT IS ALREADY POPULAR. Promote those with brand names that stand out. Competition might be fierce, but since your product has already been able to establish a name on the market, it would be much easier to sell. A few newbie affiliate marketers think that promoting lesser known products would be easier due to the smaller competition.

They can’t be any more wrong. The fact that they are newbies promoting unknown products makes for the worst combination of all. Yes, competition might be fierce, but if you are just as fierce with your marketing strategies and promotions, you will eventually find yourself earning just as well as more experienced counterparts.

DO A “MARKET RESEARCH.” It sounds like an expensive activity to undertake, but it isn’t. All you have to do is be observant. Try to observe people around you: family members, friends, strangers passing you by on the streets, and people you ride with on the public transit. What products are they using?

Put yourself in their shoes and try to think what kinds of products they might like to purchase. Ask them, if you have to. Try to observe how they react to certain product names, and how they do not when it comes to others. You might find yourself flashing a light bulb once in a while. Take advantage of what you have learned. They might come in handy as soon as you gain the information, or at a much later time.

Once you know what kinds of products you would want to promote, it is time to narrow down the list. This might be, initially, a tad confusing, but once you have established the categories of products you would like to promote, this part becomes much easier to undertake.

If you were lucky enough to know the specific product to promote given the tips above, then you might want to try SEARCHING FOR YOUR PRODUCT THROUGH YOUR FRIENDLY NEIGHBORHOOD SEARCH ENGINES. If you have already set your heart and mind on promoting a certain product, look for it, and try to find out whether the product can be promoted through affiliate marketing.

However, if you are like the rest of affiliate marketers just starting out, and, well, still confused on the specifics of the product you would promote, you might want to JOIN AFFILIATE MARKETING NETWORKS. In this case, search engines are as much your friends as the first case. Find marketing networks that have large product databases, and preferably, do not have any membership fees.

Once you know what products to promote, there should be no turning back. Everything else will fall into place. Though the next steps to finalizing your affiliate marketing venture aren’t exactly walks in a park, at least they are now focused towards a single goal, and that it to successfully promote the products you have just chosen.

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The best information possible on affiliate marketing.

Getting all this much information on affiliate marketing was interesting. Keeping this interest in mind, did we compile this informative article on affiliate marketing.

Articles your affiliate marketing sites should have

…if you want to increase your sales, that is

The past few decades have bore witness to the internet being one of the best ways to earn money. Improved communication and safer money transfers make it easier for both the sellers and the buyers to indulge themselves in the act of buying online. Thus, the boom of Affiliate Marketing. The main reason why affiliate marketing has become so popular lies on the simple fact that all you have to do is apply for an affiliate program, pay for the program’s fees (if there are any), establish your pre-seller site, and write away. Simple, isn’t it?

It is rather inviting to go on writing on affiliate marketing. however as there is a limitation to the number of words to be written, we have confined ourselves to this. However, do enjoy yourself reading it.

Not quite. A number of affiliate marketers do not witness success (or any sales at all) because of the part where they “write away.” Writing for your affiliate marketing site does not require the skills of a Pulitzer Prize winner, but those of a smart affiliate marketer. Your articles need to have certain qualities that would utilize online resources best, and, of course, turn prospects into closed sales. This article brings you five types of articles your affiliate marketing site should have, if you want to increase your sales (which I know you do!).

REVIEWS

People want information. Small is the probability of having a person enter your site and establishing a sale the first time around. They probably didn’t even notice the “sales pitches” you have placed all over your site in the first place—the main thing that must have been going through their minds is that they need the product, and fast! Generally, people hate hard core sales pitches.

They want to know more about the product. So give your prospects what they want. Give them honest and sincere information on your affiliate marketing site in the form of reviews. Be honest with your reviews. Place any cons that might come in buying the product. And since this is an affiliate marketing program, market your product as well. Do so in a way that “promotes” the product and not “sell” it.

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BENEFITS

Did you ever believe that there was so much to learn about affiliate marketing? Neither did we! Once we got to write this article, it seemed to be endless.

Prospects want to know the features of a product the first time they get around to wanting to buy it. If the features of your products are to their liking, they would want to know more about the products. Let them know more of the benefits, instead of features, that come in buying your product. Your product is not the only one in the market, and it probably has other competition out there that have as good, or even better, features than the one you’re selling. But if you can provide your prospects with more benefits than the competition can, the more likely will these register as sales increase.

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COMPARE

If you are confident of your product’s ability to sell in the market, do product comparisons. Also, do so in the fairest way possible. Do not highlight all the cons of the competition while highlighting your own product’s benefits. Highlight the benefits of the other product, then compare in such a way that your product comes out on top. Be smart in selecting which benefits of the competitor’s product you are going to highlight.

If the competitor’s product has qualities that yours can’t beat, then opt to ‘overlook’ that quality, and focus instead on the other product’s benefits which your product can beat. Make sure sales come your way, and not the competitor’s.

TESTIMONIALS

Your prospects need to know that real people are using your products. Find people who can attest to the benefits of your products in the real word. You might want to keep the contact information from previous sales. It would be good if your previous customers can provide you with photos of themselves, alongside the products if possible. Once you can convince your prospects that your products are good enough for real people, your sales have nothing else to do but increase.

NEWS BRIEFS

Keep your affiliate marketing site fresh with news briefs. You might want to include promos, developments, and previously unknown information regarding the product (such as “studies show that this product (benefits of the product)” or “Top Marketing groups regard this product as one of the most revolutionary products of the 21st century”). Keep your news briefs concise—do not bombard it with too much information. If you happen to have a dozen new information regarding your product, post them on your affiliate marketing site as a week’s worth of news briefs.

These types of articles can be used all at once, or in a combination. Choose what best works for your affiliate marketing program, or product, and you can be on your way to claim sales commissions that just keep on increasing.

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Criteria for the Best Affiliate Marketing Programs

There are no boundaries on countries for one to access information about affiliate marketing through the Internet. All one has to do is to surf, and then the required matter is availed!

Variety is a good thing but when there are so many choices for a single purpose, it can be very confusing.  Such is often the case when prospective affiliates try to make their decisions regarding the best affiliate marketing program to use.  Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program to use.  Here are some criteria to look for:

The affiliate marketing program is top quality

Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry.  Check the affiliate product and services as well.  Are they for real, offer good value and are saleable?  Remember that you will be putting your own credibility on the line when you sign up for that program.  If it’s trustworthy, then you will be viewed as such as well.

The affiliate product is ‘hot’ or getting there

Stay current on market demands and about the ‘hottest’ and ‘to watch out for’ products.  A simple search online will help you find out the kind of things that people are looking for and are willing to buy.  There’s a good chance an affiliate marketing program is selling that product.  When a product has a high market demand, it’s much easier to sell.

This is good news for you as an affiliate of that program since there won’t be any backbreaking work to do just to get the product off the ground.  It will sell on its own or for minimal effort.

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The affiliate marketing program pays high commissions

Ultimately, the affiliate’s goal in signing up for an affiliate marketing program is to earn money.  In affiliate marketing, earnings come in the form of commissions – usually a percentage off the sale of a product.  Why settle for a low-paying program when there are others from which you can benefit more from given the same amount of efforts on your part?

When considering what affiliate marketing program to use, choose those that offer higher commission rates.  Good rates range from about 50 percent to 75 percent.  If the program pays lower than that, you might want to reconsider.  It may not be worth your effort at all.

The affiliate marketing program has a higher than usual conversion rate

Conversion rate refers to the period it takes for a prospect who clicks on an affiliate site to become a paying customer.  In affiliate marketing, this can be notoriously fickle, with leads taking as much as 60 days before ever purchasing anything.

A good indication that a particular affiliate marketing program is the best one to use is its high conversion rate.  This means that more visitors to an affiliate’s site become buyers.  When there are more buyers, an affiliate’s earnings increase.

To find out about their conversion rate, you can check an affiliate marketing program’s website.  Some of them publish this information.  If not, you will have to test the product yourself using targeted visitors to see how well it performs.

The affiliate marketing program offers full support.
This is an especially important criteria to look for when deciding what affiliate marketing program to use if you’re a beginner.  There are many programs that will offer their system and leave you to your own devices without checking in on your progress.

If you’re not a self-starter or are wary of affiliate marketing programs that don’t assist their affiliates, avoid these types.  Use affiliate marketing programs that provide sufficient information, training and affiliate support.  You will appreciate this extra feature in case you run into a bit of trouble later.

It would be nice if you could now give us a feedback on this article of affiliate marketing. What do you feel about this article? Is it informative?

All you needed to know, and never knew about affiliate marketing are mentioned in this article.

We have not left any stone unturned while compiling this article on affiliate marketing. Hope you too don’t find an unturned stone after reading it.

Web Hosting Affiliate Programs:

Another Way to Boost Your Online Income

If one of your goals of being online is to earn an income, still one of the best methods to consider is signing up for one or two affiliate programs.  Experienced affiliates are some of the Web’s highest earners and with enough training, support and willingness on your part, becoming involved in an affiliate program may just be one of the best decisions you’ll ever make.  And now, here’s another way to boost your income online: web hosting affiliate programs.

What are web hosting affiliate programs?

These are programs that sell web hosting services through members, called affiliates.  The market for website hosting is one of the fastest growing industries today, thanks to a robust Web economy and the continuous appearance of numerous websites, both corporate and personal.

How do web hosting affiliate programs work?

They pretty much work in a similar manner to the average affiliate program with the exception that the products they are promoting are web hosting plans.  An affiliate earns when his referral purchases a plan from the program.

A good step for a web hosting affiliate would be to create a standalone site or blog that promotes web hosting and attract traffic to that site.  However, posting affiliate links consisting of banner ads and text links from an unrelated website could also work.

Who can benefit from web hosting affiliate programs?

From the customer’s side, virtually anyone who has a website or is planning to build one will find web hosting services useful.  From the affiliate’s side, it varies greatly – beginner and experienced affiliates, internet marketers, webmasters, web consultants and bloggers will find this opportunity very promising.

How much commission can I expect from web hosting affiliate programs?

Web hosting affiliate programs offer some of the best wallet-friendly commissions in the industry.  Commission rates are great, ranging from around $50 to $100+ per successful business referral.  That’s considerably larger than other commissions paid through affiliate programs selling more traditional products.

What’s the success rate for affiliates in web hosting programs?

This is a very competitive segment of the industry, which means that once you sign up, you better have a good strategy to back you up.  If your idea of earning from these programs is posting an affiliate link on your website and leaving everything to chance, you won’t earn much.  If you have a strong game plan, however, a web hosting affiliate program will work well to your advantage.

Some of the web hosting affiliate programs available today include:

Yahoo!

Yahoo’s web hosting affiliate program rewards you for the volume of referrals you bring in.  Earnings can range from $60 to about $70 for every successful web hosting customer you refer, although you can also make as much as $100 for each referral if you bring them in by volume.

And here’s more: Yahoo! will pay about 20 percent out of the total sales generated from every domains customer you refer.

LunarPages

If you have your own website, you can set up an affiliate link to LunarPages’ web hosting program site.  You’ll earn $65 each time you refer a new customer.  You can earn more by referring advertisers to the program.  Each new customer referred by these advertisers will bring in an additional $5 per.

Web.com

Web.com is another excellent web hosting affiliate program, offering $80 in commission.  If your sales reach over 25 in one month, you can add 12.5%.  Over 50, that increases to 50%.

DreamHost

DreamHost offers you two choices for the type of commission you’ll earn: one-time credit for every referral you bring to their web hosting affiliate program or you could choose to earn recurring credits for payments made by your referrals to DreamHost.  One-time payments will earn you up to $97 while recurring payments give you 10% off the payment amount of your referrals.

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DreamHost is also one of the web hosting affiliate programs that offers a two-tier payment scheme.  If your referral brings in their own referrals, you’ll earn a one-time payment of $5 or 5% of these referrals’ payments to DreamHost.

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Techniques for Keeping Track of Your Affiliate Referrals

The number of referrals you can generate for your affiliate marketing program can range from a few dozen to several hundreds.  Great if there are only a few names on your list so far since they would be easy to familiarize with but what if you’ve collected enough names equivalent to a mid-sized city’s worth of phone numbers?  Without an organized system, you could easily lose potential income from referrals you can’t monitor.  Learn how to keep track of your affiliate referrals offline and online so you’ll never have to waste your efforts.

Offline tracking techniques

Just because you’re in affiliate marketing doesn’t mean all your affiliate referral prospecting methods are limited online.  Offline activities can be incredibly useful for generating leads.

If you’re the type of affiliate who has an active social networking life, you probably make use of conferences, trade shows and meetings to mine affiliate referrals.  If you do, then make sure you are organized enough to take advantage of all the prospects you get in touch with during these occasions.

An excellent way to do this is to obtain a prospect’s business card.  That piece of paper should hold enough information for you to use later to get in touch with that person.  If you attend multiple events or are constantly generating leads online, make a few notes on the back of the business cards so you never forget important information about the person, such as the event they attended, what they said and other business-related stuff you might have discussed.

Keep all business cards collected specifically for your affiliate marketing program separate from your other business cards.  This will prevent confusion later when you begin communicating with these people.  Don’t be afraid to use labels and to make notes – this will help ensure that you keep track of all your affiliate referrals and never forget critical information and data.

Online tracking techniques

One of the fastest and most convenient ways to track affiliate referrals is to use online resources.  Some of these include:

An affiliate referral tracking application

Once your referral activities begin in earnest, you’ll find it difficult to manually track the number of referrals you bring to your affiliate company’s website.  You’ll need a reliable application to perform this efficiently.  Some of these referral tracking applications may be downloaded for free, although you might prefer premium editions if your affiliate business is big enough.

These applications are quite easy to use so you can conveniently keep track of the activities of your affiliate referrals.  Many of these applications even offer extras, such as features that allow you to monitor your banner exchanges, start pages and affiliate links – essentially the kind of activities you’ll been doing in order to promote your website.

Your affiliate marketing program’s tracking system

Majority of established affiliate marketing programs have their own tracking system for their affiliate’s referrals.  Check your program for this.  You’ll usually only need your own affiliate ID in order to gain access to your stats.

Your affiliate program is able to do this because the affiliate links you post on your web pages are coded.  This usually comes in the form of a tracking cookie.  Each time your visitors click on that link and arrives on the affiliate company’s website, their tracking system will register the unique code coming from your site.

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Activities related to this code will be kept in the company’s system which you can view at any time.

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